Etti Rosenberg

Alexandru Ioan Cuza University, Israel

Abstract Title:Virtual Community, Real Impact: The Role of a Social Media Platform in Shaping Nurses' Professional Identities and Practice

Biography: Etti Rosenberg, head of innovation in Nursing at Clalit Health Organization, is a nurse practitioner in policy and management. She was recognized as one of the WHO/WIGH/ICN/Nursing Now's 100 Outstanding Women Nurses in 2020. Rosenberg was highlighted for her role in policy and her innovative use of social media to connect and support the nursing community. Her efforts brought visibility to the vital work and challenges faced by nurses She is a keynote lecturer worldwide and currently pursuing her PhD at the Alexandru Ioan Cuza University.

Research Interest: The article "Virtual Community, Real Impact: The Role of a Social Media Platform in Shaping Nurses' Professional Identities and Practice" explores how social media platforms influence nurses' professional identities and practices within a healthcare organization. Using a qualitative methodology, the study involved semi-structured interviews with 20 nurses from various specialties and regions in Israel, examining their experiences with a dedicated Facebook group for nursing professionals. The findings reveal that the platform fosters a strong sense of community, emotional support, and professional growth among its members. Participants articulated feelings of belonging, akin to being part of a virtual family, where they could share challenges and seek advice. Moreover, the study illuminates themes of pride and unity within the community, showcasing how active participation enhances professional knowledge and self-efficacy. However, challenges such as information overload and concerns about professional image in a hierarchical setting were also identified, reflecting the complex dynamics of social media in healthcare. The research underscores the need for healthcare organizations to harness the positive impacts of social media while addressing potential downsides. Future research directions include quantitative studies to measure the community's effects on burnout and self-efficacy among nurses. This work contributes to the growing scholarship on the intersection of social media and healthcare, offering insights for developing strategies that promote a supportive and connected workforce. The implications of these findings are particularly relevant for healthcare organizations seeking to enhance nurse well-being and professional development through innovative digital tools.